SYLVAIN refreshed Kate Spade’s visual expression for a new generation while honoring its New York heritage and creative optimism. The work established signature green as the foundation of a graphic packaging system and the “We’ve Got a Thing for Green” launch campaign across film, taxi wraps, and digital activations.
Kate Spade’s “Time To Spring” campaign celebrates New York City’s seasonal renewal through optimism, color, and everyday joy. Featuring Stephanie Hsu, the work transforms oversized green puffer jackets into blossoming flowers under the first spring sunshine.
Transport New York collaborated with Kate Spade to create a joyful Mother’s Day experience celebrating the city’s resilience after pandemic lockdowns. The project featured floral installations, bouquet giveaways, and documentary-style films capturing moments of connection and delight across New York City.
In this column, US editor-at-large Elizabeth Goodspeed explores the growing trend of food imagery in fashion and advertising. She traces its cultural and historical roots, from Dutch still lifes to modern campaigns by brands like Jacquemus and Rhode, arguing that food has evolved from a symbolic subject to a key narrative device in brand storytelling. The piece examines how food’s visual and emotional associations are leveraged to shape consumer perception and cultural meaning.