Fluks Studio collaborated with Jacquemus and Boiler Room to craft immersive audiovisual content for the Le Bisou Club event. The project combined CGI, motion graphics, and sound design to create a vibrant and dynamic atmosphere that reflected the brand’s playful energy.
In this column, US editor-at-large Elizabeth Goodspeed explores the growing trend of food imagery in fashion and advertising. She traces its cultural and historical roots, from Dutch still lifes to modern campaigns by brands like Jacquemus and Rhode, arguing that food has evolved from a symbolic subject to a key narrative device in brand storytelling. The piece examines how food’s visual and emotional associations are leveraged to shape consumer perception and cultural meaning.