WeWantMore developed a spatial design framework for DoubleTree by Hilton properties across EMEA, translating the brand's hospitality promise into adaptable interior guidelines. The system covers materials, furniture, layouts, lighting and art, illustrated through AI-generated hotel environments.
WeWantMore redesigned the bar, lobby, and We Are EDN restaurant at DoubleTree by Hilton Amsterdam Centraal Station. The interiors combine forest green, terracotta, natural wood, commissioned art, and Amsterdam’s X motif to connect the hotel to the city and nature.
WeWantMore designed the first EMEAA We Are EDN all-day restaurant at DoubleTree by Hilton Amsterdam Centraal Station. The hospitality interior combines natural wood, green tilework, planted elements, and locally rooted artwork including tulip murals and Amsterdam iconography.
Sylvain developed the strategic positioning, naming, and guest experience for Hilton Tempo, a new select-service hotel brand for modern business travelers. The work aligned cross-functional partners around an uplifting, momentum-oriented stay, from in-room Get Ready Zones to coffee, fitness, and wellness amenities.
BP&O features Koto’s rebrand of Uniqode, a QR code platform formerly known as Beaconstac. The new identity uses a 'stitching' concept to symbolize the connection between physical and digital worlds, expressed through modular grids, motion graphics, and a custom geometric sans-serif typeface. The result is a cohesive, flexible system that refreshes the tech brand’s image with clarity and conceptual depth.
The Brand Identity interviews Crown Creative’s Creative Director Ryan Crown about the studio’s multidisciplinary approach to hospitality design. Based in Belfast, London, and New York, the studio combines strategy, branding, and interiors for clients like The Dead Rabbit, Hilton, and St. Regis. Crown discusses the importance of guest experience, collaboration, and storytelling in creating immersive hospitality brands.