Design work for Uniqode, collected from the studios behind it.
Designers and creative leads credited on Uniqode projects in press coverage.
Creative studio Koto has rebranded Uniqode, formerly known as Beaconstac, transforming the QR code platform into a more human and emotionally resonant brand. The new identity uses a stitching metaphor to symbolize connection between digital and physical worlds, supported by custom typography, motion design, and a warm verbal tone. The result positions Uniqode as a forward-thinking yet approachable tech brand.
The Brand Identity interviews Koto designer Shiqing Zhu about her journey from Shanghai to New York, exploring how her cross-cultural background shapes her approach to branding and identity design. Zhu discusses her inspirations, her passion for typography and custom typefaces, and her decision to join Koto after taking a leap of faith. The conversation highlights her thoughtful, strategic approach to design and her commitment to continuous growth.