In their own words
We wrote like a well-travelled friend: simple, warm, thoughtful, and fun in the right moments.
Just like Uniqode bridges the digital and the physical, we sought to bridge the technical and the human.
We created a system grounded in a voice that warmly invites people into the world of QR codes.
Articles & interviews
- "Koto and Tripadvisor Redefine Travel Branding with Authentic Stories"
Creative studio Koto has rebranded Tripadvisor to reflect its evolution into an AI-enabled travel planning and booking platform. The new identity emphasizes authenticity, community, and real traveller stories, featuring a refreshed color palette, custom typeface, and a more expressive version of its owl mascot, Ollie. The design system balances warmth and clarity, celebrating real experiences over polished perfection.
- Koto Redefines Uniqode with Innovative QR Rebrand
Creative studio Koto has rebranded Uniqode, formerly known as Beaconstac, transforming the QR code platform into a more human and emotionally resonant brand. The new identity uses a stitching metaphor to symbolize connection between digital and physical worlds, supported by custom typography, motion design, and a warm verbal tone. The result positions Uniqode as a forward-thinking yet approachable tech brand.