Uniqode Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Uniqode projects in press coverage.
News & interviews
- New Logo & Branding for Uniqode by Koto
BP&O · May 8, 2025
BP&O features Koto’s rebrand of Uniqode, a QR code platform formerly known as Beaconstac. The new identity uses a 'stitching' concept to symbolize the connection between physical and digital worlds, expressed through modular grids, motion graphics, and a custom geometric sans-serif typeface. The result is a cohesive, flexible system that refreshes the tech brand’s image with clarity and conceptual depth.
- Koto Reinvents Uniqode Brand, Merging Physical and Digital Worlds
It's Nice That · Apr 30, 2025
Koto’s New York studio has created a new brand identity for Uniqode, a QR code management platform. The identity uses a cross-stitch visual metaphor to connect the physical and digital worlds, supported by a bespoke typeface, Uniqode Sans, and a distinctive digital blue palette. The project aims to humanise QR technology through crafted visuals, motion, and a relatable brand voice.
- Koto Redefines Uniqode with Innovative QR Rebrand
Creative Boom · Apr 10, 2025
Creative studio Koto has rebranded Uniqode, formerly known as Beaconstac, transforming the QR code platform into a more human and emotionally resonant brand. The new identity uses a stitching metaphor to symbolize connection between digital and physical worlds, supported by custom typography, motion design, and a warm verbal tone. The result positions Uniqode as a forward-thinking yet approachable tech brand.
- Koto Designer Shiqing Zhu's Rising Journey Continues Unabated
The Brand Identity · Dec 13, 2024 · Interview
The Brand Identity interviews Koto designer Shiqing Zhu about her journey from Shanghai to New York, exploring how her cross-cultural background shapes her approach to branding and identity design. Zhu discusses her inspirations, her passion for typography and custom typefaces, and her decision to join Koto after taking a leap of faith. The conversation highlights her thoughtful, strategic approach to design and her commitment to continuous growth.