Ryan Crown

No one needs more tartan. Scotland and golf both come with an established set of visual tropes.

Working across every touchpoint over two years meant we could build Kithmore as one world, rather than a collection of separate design decisions.

There’s something quite open and approachable in the shapes, which felt right for the dog side of the brand.

Coconat brings that confidence and elevation without being cold or overly fashion-led.

It helps the team talk about the palette in a way that’s intuitive, and it reinforces the idea that everything in the brand, even the smallest details, ties back to the core subject.

It’s not everyday that you get to do a project on a luxury dog hotel.

Dogs are instinctive and expressive, so we tried to reflect that in the line work, keeping things slightly imperfect, a bit more textured and focused on movement.