FutureBrand is a global brand-led strategy and design company headquartered in Singapore, dedicated to making businesses better through brand. For over 25 years, it has combined strategic rigor with creative excellence to transform organizations across industries. Led by global leaders including Alessandra Iovinella, Clare-Louise Smith, Gustavo Koniszczer, and Richard Curtis, FutureBrand partners with clients such as American Airlines, Brembo, and Atlantis Resorts. Its multidisciplinary expertise spans brand strategy, identity design, and experiential environments. Recognized by D&AD, Cannes Lions, Brand New, Rebrand, and Transform Awards, FutureBrand continues to redefine how brands shape the future of business and culture.
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PRINT Magazine’s article by Deb Aldrich explores FutureBrand São Paulo’s new brand identity for Brazil’s Legal Amazon, developed with RAI and Embratur. The project transforms the Amazon’s geography into a living visual system, using river coordinates to form the wordmark and involving local artists and filmmakers. The identity extends beyond tourism, serving as both cultural representation and economic infrastructure through the 'Feito de Amazônia' seal.