FutureBrand is a global brand-led strategy and design company headquartered in Singapore, dedicated to making businesses better through brand. For over 25 years, it has combined strategic rigor with creative excellence to transform organizations across industries. Led by global leaders including Alessandra Iovinella, Clare-Louise Smith, Gustavo Koniszczer, and Richard Curtis, FutureBrand partners with clients such as American Airlines, Brembo, and Atlantis Resorts. Its multidisciplinary expertise spans brand strategy, identity design, and experiential environments. Recognized by D&AD, Cannes Lions, Brand New, Rebrand, and Transform Awards, FutureBrand continues to redefine how brands shape the future of business and culture.
Works with Air India Sans, Valve
Technologies detected on Futurebrand's website.
UnderConsideration’s Brand New highlights Futurebrand’s new logo and identity for Amazônia, a tourism destination brand from Brazil. The project introduces a proprietary typeface and illustration-driven visual system to evoke the region’s natural richness.
The article explores how rising rents and the rise of remote work are prompting UK creatives to leave major cities like London and Manchester for smaller towns. It highlights designers and creative directors who have relocated, finding renewed inspiration, community, and opportunity in regional areas. The piece frames this movement as a cultural shift revitalising towns such as Stockport, Hastings, and Nantwich.