L'Oréal Design Cases
Designers behind the work
Designers and creative leads credited on L'Oréal projects in press coverage.
Designers and creative leads credited on L'Oréal projects in press coverage.
Creative Boom reports on CeraVe's new UK campaign 'Demanded by Hardworking Skin', created by DEPT as a humorous and minimalist response to the overcomplicated skincare market. The campaign uses a faux-laboratory setting and short-form video strategy to highlight the brand’s dermatologist-backed simplicity. Supported by Publicis, it marks DEPT’s first campaign as CeraVe’s lead creative agency for 2026.
The Brand Identity interviews Base Design’s Associate Creative Director Ross Gendels and Editorial Director Julie Tentler ahead of their participation in POV Budapest. They discuss Base’s culture-driven approach to branding, the studio’s global network model, and how they’re adapting to industry changes such as AI integration. The conversation highlights Base’s philosophy of treating each brand as a unique culture and maintaining critical thinking as a core human advantage.