Ross Gendels
Associate Creative Director · Designer · Design Director
Quotes
“If everyone is building their own reality, why can’t I?”
“Sci-fi and fantasy can be tools for clarity.”
“Good speculative fiction is world-building – so is branding.”
“A brand is like a little world you get to step into.”
“The meticulous process of harvesting the leaves, the blend of tradition with innovation in processing, and the simplicity of three ingredients coming together to create something extraordinary were all key elements that shaped our approach.”
“We wanted every particle to feel organic and alive, capturing the essence of matcha in motion.”
“Green is a super relevant code in the matcha space, but we wanted to use it in a way that felt unique and surprising.”
“We avoided trend-chasing in favour of building something timeless.”
“Most jobs happen because of a combination of hard work + luck + timing.”
“Everyone at Base is super talented and smart.”