Klim designed Bula in 2014 for Fiji Airways. The typeface draws on traditional Fijian Masi patterns by artist Makereta Matemosi, with four alternate letterforms translating elements of that visual language into typography.
FutureBrand redefined Fiji Airways as a proud national symbol that embodies the culture, traditions, and spirit of Fiji. Collaborating with Fijian Masi artist Makereta Matemosi, the team created a distinctive identity inspired by traditional art, reflected across the airline’s livery and brand experience. The rebrand was internationally recognized and helped the airline strengthen its global presence.