Klim designed Bula in 2014 for Fiji Airways. The typeface draws on traditional Fijian Masi patterns by artist Makereta Matemosi, with four alternate letterforms translating elements of that visual language into typography.
Creative Boom’s November 2025 roundup highlights seven new typefaces that balance tradition and innovation. From Kris Sowersby’s Die Grotesk challenging Helvetica to Jeanne Saliou’s Bilzig addressing linguistic inclusivity, the article showcases a diverse range of typographic experimentation. The feature emphasizes collaborative authorship, technical sophistication, and cultural reflection in contemporary type design.