FutureBrand revitalized the Melbourne Convention and Exhibition Centre’s identity to reflect its role as a home for connection and creativity. The refreshed brandmark, confident color palette, and expressive typography convey authenticity and optimism while celebrating the centre’s heritage. A new photographic framework and graphic system reinforce MCEC’s mission to create meaningful, impactful experiences.
AKQA created a new digital platform for the Melbourne Convention and Exhibition Centre (MCEC), designed to mirror the venue’s dynamic and unconventional spirit. The website combines vibrant imagery, intuitive navigation, and scalable architecture to deliver an engaging experience for event planners, visitors, and partners alike.