FutureBrand transformed Maybourne from a behind-the-scenes luxury operator into a globally recognized brand. Through the concept 'Stories of Distinction', the new identity unites its iconic hotels under a shared ethos while celebrating their individuality, expressed through a refined visual system and the intricate Maybourne Tapestry artwork.
Made Thought developed the brand identity for Surrenne, a groundbreaking wellness concept by Maybourne at The Emory in London. The project redefined luxury wellness by merging ancient rituals with modern technology, using a molten-earth inspired palette and multisensory experiences to evoke transformation and longevity.
Ohmy Studio developed a refined digital presence for The Emory, a suite-only hotel in Knightsbridge by Maybourne. The design emphasizes minimalist elegance, using a restrained color palette, abstract illustrations, and generous whitespace to reflect the hotel's discreet luxury and exclusivity.