FutureBrand reimagined Bentley’s global retail environment as an immersive, digitally connected alternative to the conventional car showroom. The modular concept combines galleries, lounges, an Atelier commissioning space and dedicated vehicle-handover areas, translating Bentley’s heritage into adaptable spatial elements for retailers worldwide.
FutureBrand partnered with Bentley to redefine its global brand identity and align it with the expectations of emerging luxury consumers. The collaboration modernized Bentley’s visual and retail presence, from dealership design to luxury brand extensions, positioning it among the world’s top luxury names.
Found Studio collaborated with McCann to create a series of cinematic films for Bentley, highlighting the brand’s pillars of Design, Craftsmanship, and Performance. Through dynamic camera work and detailed rendering, the films celebrate Bentley’s fusion of luxury, innovation, and engineering excellence.
The article by Tom May explores how creatives can raise their professional profiles without relying on social media, which is becoming less effective due to algorithmic changes and pay-to-play models. It highlights alternative strategies such as traditional PR, owned media like newsletters, SEO, and direct human engagement through events and personal outreach. The piece features insights from various industry professionals and agency leaders who share practical advice for building visibility and client relationships in 2025.