Max Hofert
Designer
In their own words
We knew we wanted to carry the typeface that was used in the wordmark into the rest of the typographic system, so flexibility at all sizes and use cases was top of mind.
Our brand strategy led us to a direction that used constant interplay between corporate and casual.
Articles & interviews
- Ways Creatives Can Build Visibility Without Social Media
The article by Tom May explores how creatives can raise their professional profiles without relying on social media, which is becoming less effective due to algorithmic changes and pay-to-play models. It highlights alternative strategies such as traditional PR, owned media like newsletters, SEO, and direct human engagement through events and personal outreach. The piece features insights from various industry professionals and agency leaders who share practical advice for building visibility and client relationships in 2025.
- How Max Hofert delivered a one-of-a-kind brand for a one-of-a-kind destination management company
The Brand Identity features Max Hofert Design’s rebrand for Access, a San Diego-based destination management company. The new identity, developed in collaboration with FRNDS, uses a custom wordmark built from Roobert, complemented by GT Super typefaces and a vibrant color palette. The design incorporates 3D tubular elements symbolizing movement and connection, reflecting Access’s experiential ethos.