Max Hofert
Designer, Founder
In their own words
We chose Henrietta Condensed as the display typeface to invoke the caring and gentle approach the founder takes through their practice.
Everyday is a fresh start; a new opportunity for healing.
We knew we wanted to carry the typeface that was used in the wordmark into the rest of the typographic system, so flexibility at all sizes and use cases was top of mind.
Our brand strategy led us to a direction that used constant interplay between corporate and casual.
Articles & interviews3
- Ways Creatives Can Build Visibility Without Social Media
The article by Tom May explores how creatives can raise their professional profiles without relying on social media, which is becoming less effective due to algorithmic changes and pay-to-play models. It highlights alternative strategies such as traditional PR, owned media like newsletters, SEO, and direct human engagement through events and personal outreach. The piece features insights from various industry professionals and agency leaders who share practical advice for building visibility and client relationships in 2025.
- Max Hofert Design’s energetic identity for Sunday Wellness cuts through the noise of a busy industry
The article spotlights Colorado-based Max Hofert Design’s vibrant and empathetic brand identity for Sunday Wellness, a holistic health service. The identity uses warm colors, playful typography, and fruit illustrations to convey approachability and the idea of daily renewal. The design balances softness and structure through the pairing of Henrietta Condensed and Mori typefaces.