Creative studio Pim-Pam has launched TOPSP!N, an exhibition in Glasgow that turns table tennis paddles into art pieces to raise funds for Drumchapel Table Tennis Club. The show features contributions from artists and designers across disciplines, celebrating the intersection of sport, creativity, and community. The event continues Pim-Pam’s tradition of socially engaged exhibitions following SP!N and BACKSP!N.
The article by Tom May explores how creatives can raise their professional profiles without relying on social media, which is becoming less effective due to algorithmic changes and pay-to-play models. It highlights alternative strategies such as traditional PR, owned media like newsletters, SEO, and direct human engagement through events and personal outreach. The piece features insights from various industry professionals and agency leaders who share practical advice for building visibility and client relationships in 2025.