AUGE Design created La Scaramantica, a 2019 Christmas gift box for Italian pasta maker Voiello. The special edition combines redesigned pasta packs, porcelain plates, and an auspicious-recipe book around Neapolitan luck symbols and traditions.
AUGE Design created a Christmas gift box for Voiello, built around the Neapolitan Smorfia raffle tradition. The special edition combines a limited-edition pasta pack, illustrated dishes and recipes, and raffle cards with lucky Christmas recipes.
FutureBrand revitalized Voiello’s brand by reconnecting it with its Neapolitan roots and spirit. The new identity celebrates Naples’ theatrical energy, using colors, symbols, and storytelling that express the city’s passion and creativity while elevating Voiello’s premium positioning in the pasta market.