Studio: Futurebrand

Client: Voiello

Work: Brand Identity

Industry: Food & Beverage

Brand Identity And Packaging For Voiello Pasta

FutureBrand revitalized Voiello’s brand by reconnecting it with its Neapolitan roots and spirit. The new identity celebrates Naples’ theatrical energy, using colors, symbols, and storytelling that express the city’s passion and creativity while elevating Voiello’s premium positioning in the pasta market.

Tags: Narrative, Positioning, Roots