Brand Identity And Packaging For Beats Ready-to-drink Beverages

FutureBrand São Paulo developed a new brand positioning and identity for Beats as it evolved from a Skol sub-brand into an independent label. Inspired by the Magician archetype, the new identity uses a prism symbol to express transformation and magic, appealing to Generation Z through bold visuals and experiential activations. The project also included new packaging designs and the launch of the Beats Zodiac product line.