Beats Launches Powerbeats Pro 2 with Star-Studded CampaignCreative Boom · Feb 24, 2025
Beats has launched its 'Listen to Your Heart' campaign for the Powerbeats Pro 2, created by long-time agency partner Translation. The film unites LeBron James, Lionel Messi, and Shohei Ohtani, narrated by RZA, to explore the metaphorical and physical power of the heart in elite performance. The global production emphasizes emotional storytelling and cohesive visual rhythm across multiple sports and locations.
