Visual Identity and Packaging Redesign for Chocapic Cereal

FutureBrand Paris partnered with CHOCAPIC® to redefine its visual identity and packaging, aligning the brand with its mission to blend pleasure, nutrition, and sustainability. The refreshed design enhances the cereal’s natural appeal and reintroduces Pico, the beloved mascot, with a playful and engaging personality that connects with children and parents alike.