Design work for Nespresso, collected from the studios behind it.
Designers and creative leads credited on Nespresso projects in press coverage.
The article examines Nespresso's recycling program for aluminum coffee capsules, which lets customers return used pods in free bags or at stores. It frames recycling rules as confusing and criticizes the New York bag initiative for creating customer confusion about how the bags should be used.
The Brand Identity interviews Josep Duran, partner at Barcelona-based Forma Icons, about the studio’s approach to iconography design. Duran discusses the origins of Forma Icons, their process for creating consistent and brand-aligned icon systems, and the challenges of balancing creativity with technical precision. The conversation also highlights notable projects for clients like Simon, Nespresso, and Visa, as well as Duran’s dream of designing Olympic pictograms.