ProductLife Group (PLG)

Design work for ProductLife Group (PLG), collected from the studios behind it.

Design cases by studio

PLG Brand Transformation
FutureBrand developed a unified brand for ProductLife Group after a period of acquisition-led growth. The positioning, Advanced Intelligence for Life Sciences, brings senior expertise and intelligent automation together within a single group proposition. The identity uses interconnected forms and pathways to express networks of people, ideas and scientific discovery. A modern wordmark is paired with a symbol drawn from that system, with an upward arrow suggesting direction. Zimula Inkspot provides a fluid but precise typographic voice. White and navy form the base palette, with brighter blue and pink adding contrast and personality. Gradients allow variation across audiences while retaining a shared visual language. The scope also includes brand strategy, architecture and a behaviour framework intended to connect the growing portfolio.
Life Sciences, Brand Architecture, Interconnected Forms, Gradient, Brand Transformation