PLG Brand Transformation
PLG’s network of expertise becomes a system of interconnected forms.
FutureBrand developed a unified brand for ProductLife Group after a period of acquisition-led growth. The positioning, Advanced Intelligence for Life Sciences, brings senior expertise and intelligent automation together within a single group proposition. The identity uses interconnected forms and pathways to express networks of people, ideas and scientific discovery. A modern wordmark is paired with a symbol drawn from that system, with an upward arrow suggesting direction. Zimula Inkspot provides a fluid but precise typographic voice. White and navy form the base palette, with brighter blue and pink adding contrast and personality. Gradients allow variation across audiences while retaining a shared visual language. The scope also includes brand strategy, architecture and a behaviour framework intended to connect the growing portfolio.
Set in Zimula Inkspot
Insights
- The brand addresses a portfolio built through acquisition. Strategy and architecture establish a shared group proposition alongside the visual identity.
- Interconnected forms and pathways express expertise and collaboration. The logo symbol derives from this wider system, connecting the mark to the surrounding visual language.
- Zimula Inkspot balances fluidity with precision. White and navy establish the base, while blue, pink and gradients allow the identity to adjust across audiences.
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