MATTA collaborated with Clinique to create GameFace, a campaign uniting skincare and women’s sport to promote confidence among young women. The initiative featured rugby ambassadors, grassroots sponsorships, and social content that authentically connected the brand with Gen Z audiences while driving measurable engagement and brand affinity.
MATTA developed the strategic and creative platform for Clinique’s first-of-its-kind partnership with the Red Roses, England’s women’s rugby team. The campaign, ‘Where Great Looking Skin Begins, Confidence Follows,’ connected skincare and sport to empower female athletes and promote confidence on and off the pitch.
Found Studio collaborated with Clinique to reimagine the story of their hero product, Moisture Surge, through a modern and interactive visual experience. The project featured an 'exploded view' animation that showcased the product’s key ingredients and transparency, serving as a prototype for future unified product presentations across Clinique’s range.
FutureBrand UXUS created the 'Clinique Laboratories' concept, a flagship retail experience designed to engage modern skincare enthusiasts. The space combines Clinique’s scientific heritage with personalized diagnostics and immersive product storytelling, first launching in China before expanding globally.
Little Troop developed an evergreen 'Meet the Minis' campaign for Clinique to attract new consumers through playful illustration and clever copywriting. The work emphasized the travel-friendly and trial-ready benefits of the mini products, using bold, joyful visuals and mixed-media techniques for a global rollout.