SK-II
Design work for SK-II, collected from the studios behind it.
- Design cases
- 6
- Studios
- 3
- Latest work added
- May 2025
- Campaign 3
- Experience Design 2
- Motion Design 1
Design cases by studio
Forsman & Bodenfors (4)
- Interactive Campaign for SK-II Empowering Women in China
- Forsman & Bodenfors created 'My Destiny, My Choice' for SK-II, the skincare industry's first interactive movie. The campaign invites viewers to navigate real-life decisions faced by women in China, challenging societal pressures around marriage and promoting personal freedom and self-determination.
- Campaign and Packaging Design for SK-II X Maison Kitsuné Collaboration
- Forsman & Bodenfors launched SK-II’s first-ever fashion collaboration with Maison Kitsuné, creating limited edition bottles featuring the iconic Kitsuné fox. The campaign, starring actress Qiu Tian in a whimsical miniature world, brought the concept of 'Charging Up Your Beauty' to life and quickly sold out in Japan. The project blended beauty tech innovation with fashion-forward storytelling.
- Social Awareness Campaign for SK-II
- Forsman & Bodenfors created the 'Marriage Market Takeover' campaign for SK-II, a Japanese luxury skincare brand, to challenge societal pressure on unmarried women in China. The campaign transformed a cultural stigma into a global conversation, empowering women and elevating SK-II to become the top skincare brand in Asia.
- Immersive Brand Experience for SK-II
- Forsman & Bodenfors collaborated with SK-II to create The Secret Key House, an immersive outdoor spectacle in Harajuku, Tokyo. The multi-room installation invited visitors to uncover the mysteries of PITERA™ through interactive environments, blending storytelling, technology, and sensory design to reveal the brand’s heritage and innovation.
Futurebrand (1)
- Customer Experience Retail Design for SK-II
- FutureBrand UXUS partnered with SK-II to reinvent the beauty retail experience through an immersive skincare journey inspired by the Japanese tea ceremony. The design integrates digital skin analysis with personalized product recommendations, creating a luxurious and emotionally engaging environment across Asia. This spatial concept bridges physical and digital interactions, reinforcing SK-II’s leadership in the beauty industry.
Buck (1)
- 3D Launch Film for SK-II Skinpower
- Buck created a dynamic 3D film to launch SK-II’s SKINPOWER line in Japan and China. The project features creamy, airy visuals and energetic editing that highlight the product’s luxurious texture and rejuvenating qualities. A multilingual typographic system and abstract motion sequences bring the brand’s power and elegance to life.
