Studio: Forsman & Bodenfors

Client: SK-II

Work: Experience Design

Industry: Beauty

Immersive Brand Experience For Sk-ii

Forsman & Bodenfors collaborated with SK-II to create The Secret Key House, an immersive outdoor spectacle in Harajuku, Tokyo. The multi-room installation invited visitors to uncover the mysteries of PITERA™ through interactive environments, blending storytelling, technology, and sensory design to reveal the brand’s heritage and innovation.

Tags: Adventure, Event, Experience, Immersion, Secrets, Spectacle