Armin Vit
About
Graphic designer, writer and co-founder of UnderConsideration. He writes about corporate and brand identity for Brand New and co-organises the Brand New Conference.
SourceArticles & interviews50
- Papua New Guinea Chiefs logo featured on Brand New
Brand New's Spotted section highlights a new logo for the Papua New Guinea Chiefs. The subscriber-only post is categorized under sports and tagged with black, face, New Zealand, rugby, and shield.
- Brand New post titled “The ’jong and the Restless”
A subscription-gated Brand New linked post titled “The ’jong and the Restless.” The publicly available page identifies it as a quirky linked item by Armin, but provides no accessible project details.
- Deus Automobiles unveils new logo by Azeria Studios
Brand New's Spotted section notes a new logo for Deus Automobiles created by Azeria Studios. The article is categorized under the automobile industry and provides no further project details in the supplied content.
- Sunlife logo update spotted in finance
Brand New's Spotted section notes an update to Sunlife's logo. The subscription-gated article categorizes the work within finance and tags it with Canada, circle, serif, and yellow.
- Rothfield identity redesign by Julius Cruickshank featured
Brand New's Spotted section features a new logo and identity for Rothfield by Julius Cruickshank. The publicly available article metadata identifies the project as Australian corporate work and tags it with printer, lines, thin, and uppercase.
- Brand New posts type edition behind subscription
This Brand New linked post, titled "Hot or Not: Type Edition," is restricted to subscribers. The publicly visible page promotes Brand New subscription access, including full content, polls and comments, RSS functionality, a podcast, and a weekly newsletter.
- Node identity redesign by Brand Brothers noted
Brand New's Noted section highlights a new logo and identity redesign for technology company Node by Brand Brothers. The available article metadata identifies the project through its wordmark, pattern, and twist tags, while the full project content is subscriber-only.
- Brand New subscription page for “It is what it Swiss”
This is a subscription-gated Brand New linked post titled “It is what it Swiss.” The accessible page provides no details about the design project, instead promoting Brand New subscription access and its included features.
- London Truffle Queen truffle oil logo and packaging redesign
Brand New’s Spotted section highlights a new logo and packaging redesign for London Truffle Queen’s truffle oil. The project was created by Red Dot Studio and is tagged with crown, tree, gold, green, and serif visual elements.
- SWSH identity redesign by New Studio Partners
A Brand New Spotted post documents a new logo and identity for entertainment company SWSH. The redesign was created by New Studio Partners and is categorized with evolution, icon, and uppercase tags.
- Brand New article locked behind subscription access
The Brand New article "Earn Bagging Rights" is restricted to subscribers, so no project details are publicly visible. The available page promotes Brand New subscription access and offers temporary access for people who worked on the project.
- The Blaydon Race gets new logo and identity
Brand New's Spotted section notes a new logo and identity for The Blaydon Race, created by Channels Agency. The item is categorized under charity and tagged with brown, yellow, race, serif, and UK.
- IntimeCharme identity by Pascal Liénard featured on Brand New
Brand New's Spotted section highlights a new logo and identity for IntimeCharme by Pascal Liénard. The article is categorized under the lifestyle industry and tagged with Belgium, italic, and script.
- Attitude Fraîche logo and packaging redesign by LG2
A Brand New Noted entry identifies LG2 as the studio behind a redesigned logo and packaging system for Attitude Fraîche. The subscriber-only article is categorized under consumer products and tagged with Canada, food, leaf, packaging, and serif.
- Arsenal’s New Typographic Artillery
A Brand New linked post highlights Arsenal’s new typographic work. The full article content is restricted to subscribers, so no additional project credits, design details, or collaborators are provided.
- Vauxhall debuts updated logo
Brand New's Spotted section notes that Vauxhall has debuted an updated logo. The full visual analysis and project details are restricted to subscribers.
- Brand New post "Honey, I Love the Kicks" behind subscription
This Brand New linked post, titled “Honey, I Love the Kicks,” is restricted to subscribers. The publicly available page provides no information about the featured project, client, studio, or design work.
- Kiss unveils in-house logo and identity redesign
Brand New reviews an in-house redesign of the Kiss logo and identity. The publicly available article metadata identifies the project as work in the graphics industry and highlights red, heart/icon imagery, italic styling, and serif typography.
- Brand New links to MrSketch subscriber-only post
This Brand New linked-news post is titled "MrSketch" and is restricted to subscribers. The publicly available page provides no visible details about the project, its creators, client, or design work.
- Friday Likes 590 reviewed on Brand New
Brand New's "Friday Likes 590" is a reviewed roundup featuring work from Invade Design, Velvele Studio, and Monotypo Studio. The accessible article metadata categorizes the featured work under consumer products and restaurant industries, with connections to Colombia, Italy, and Mexico; the project details are subscriber-only.
- Brand New subscription-only post published Oct. 8, 2026
This is a subscription-only Brand New linked-news post titled “It S what it S.” The publicly available page provides no project details, instead presenting subscription information and access options for people involved in the referenced project.
- HUK24 gets new logo and identity by wirDesign
Brand New's Spotted section notes a new logo and identity for German insurance company HUK24 by wirDesign. The available article metadata identifies orange, chevron, and evolution as central tags, while the full project commentary is subscriber-only.
- New emblem noted for 2032 Summer Olympics
Brand New's Noted section briefly flags a newly introduced emblem for the 2032 Summer Olympics. The subscriber-only article is tagged for Australia, birds, the Olympics, and rounded-serif typography, with no additional project details publicly provided.
- Brand New links N.Y.C. Groceries RFP Winner
This gated Brand New linked-news post announces the winner of the N.Y.C. Groceries RFP. The publicly available article content does not identify the winning studio, project details, or design deliverables.
- Giessen Pointers identity redesign by Polymath
This Brand New Spotted post identifies Polymath as the studio behind a new logo and identity for Giessen Pointers. The subscription-gated article is categorized under sports and tagged with basketball, crest, Germany, gray, tan, and slab serif.
- Brand New subscription access notice
This Brand New linked post, titled “rAIse of the Machines,” is restricted to subscribers and does not expose its substantive article content. The available page provides subscription information and access options, with the post categorized as Sad and Linked.
- McAfee identity update noted on Brand New
Brand New notes a new logo and identity for cybersecurity software company McAfee. The subscription-gated article is titled "Do as I Safe, Not as I Do" and identifies the work as an evolution using orange and sans-serif design cues.
- Brand New post 'Bag of Tricks' behind subscription wall
This Brand New linked post, titled "Bag of Tricks," is restricted behind the publication's subscription wall. The publicly visible page provides subscription details and access options but contains no project-specific information.
- End Water Poverty identity redesign featured
Brand New's Spotted section features a new logo and identity for End Water Poverty by designer Sahar Zafar. The accessible article metadata identifies the work as an advocacy-sector identity update and tags it with blue, evolution, and hand.
- McLaren unveils new logo and identity
Brand New's Noted section reports on McLaren's newly unveiled logo and identity. The subscription-gated article is titled “Half Speed Ahead” and is categorized under the automobile industry, with tags indicating orange, extended, and sans serif design elements.
- Brand New subscription page for clog-themed linked post
This is a subscription-gated Brand New linked news post titled “It’s a Clog-eat-clog World.” The publicly visible page provides no details about the featured clog-related project, its creators, client, or design execution.
- Perigus Energy identity redesign by Red&Grey
Brand New's Spotted section flags a new name, logo, and identity for Perigus Energy, created by Red&Grey. The article is subscriber-gated, so the available text provides only project metadata and tags including green, Ireland, italic, and sans serif.
- Hudson County, NJ identity by Paper Tiger
Brand New's Spotted section notes a new logo and identity for Hudson County, New Jersey, created by Paper Tiger. The article is categorized under Government and tagged with evolution and seal, but its full project details are restricted to subscribers.
- DRZZL gets new logo and packaging
A short Brand New Noted post announces a new logo and packaging for DRZZL by Derek&Eric. The project is categorized as consumer products and tagged with olive oil, green, curvy, and wordmark; the full project discussion is subscription-only.
- Brand New post "Saddle Up, Cowboy" behind subscription wall
A Brand New post titled "Saddle Up, Cowboy" is listed as a linked, quirky item. Its substantive project content is behind Brand New's subscription wall, so no project, studio, client, or design details are publicly available in the supplied text.
- Formula E unveils new logo and identity by MOX
Formula E has unveiled a new logo and visual identity created by MOX. The Brand New Noted post identifies the project as a sports/racing identity update, with italic and monogram elements tagged.
- Buywander identity update noted by Brand New
Brand New's Spotted section notes a new logo and identity for Buywander created by Scout Lab. The subscription-gated article identifies Buywander as a web service and tags the identity for its pink color, ligature, loop, and wordmark.
- Carter’s Unveils New Logo
Brand New reports that retailer Carter’s has unveiled a new logo. The brief Spotted post presents a before-and-after comparison and tags the identity with baby, blue, script, and star.
- Brand New Features “A Frosty Disposition”
Brand New published a subscriber-only linked post titled “A Frosty Disposition.” The visible page identifies it as a quirky linked item and provides no accessible project, client, or design-credit details.
- &Cookies Unveils New Brand Identity by Fishfinger
Brand New notes a new logo and identity for &Cookies, created by Fishfinger. The restaurant-sector project is tagged with a chunky visual approach, a prominent ampersand, cookies, red, and Kuwait.
- Wouter van Faassen Redesigns Kollekt.FM Logo
Brand New spots a redesigned logo for Kollekt.FM by designer Wouter van Faassen. The brief listing categorizes the work as corporate and tags it with lines, music, thin, and Netherlands.
- Circuit Unveils New Logo and Identity by The Collected Works
Brand New notes Circuit's new logo and identity, created by The Collected Works. The transportation-sector rebrand is presented as a before-and-after evolution and is tagged for its green color, italic styling, and arrow imagery.
- One Size Fits Fall Debuts on Brand New
Brand New published a Linked-category post titled “One Size Fits Fall.” The article is dated September 24, 2026 and credited to Armin, but its substantive content is restricted to subscribers in the supplied page text.
- : New Logo and Identity for Brno Airport by Visualio
Brand New spotlights a new logo and identity for Brno Airport created by Visualio. The brief listing categorizes the project within aviation and identifies blue, an icon, the airport, the Czech Republic, and Visualio as key tags.
- : Blockbusted
“Blockbusted” is a subscription-gated Linked post published by Brand New, a division of UnderConsideration. The visible article metadata identifies it as a quirky linked item by Armin, but the project details are not available in the supplied content.
- Oriental Unveils New Logo and Brand Campaign
Brand New reports that finance company Oriental has unveiled a new logo and brand campaign. The subscriber-only Spotted post is tagged with orange, Puerto Rico, sans serif, and thin, but the supplied article content does not identify the design studio or provide further project details.
- Novo Unveils New Name, Logo, and Brand Identity
Brand New notes Novo's newly unveiled name, logo, and brand identity. The subscription-gated article is categorized under Corporate and tagged for an animal motif, blue, evolution, geometric sans serif typography, and naming.
- Brand New Highlights “Too Lil Too Soon” Design Project
Brand New published a linked news item titled “Too Lil Too Soon.” The accessible article page contains no project details because the full content is restricted to subscribers.
- AI Murder Mystery Debuts on Brand New
Brand New links to or announces "Dial AI for Murder," characterized by the supplied article title as an AI murder mystery. The post is categorized as Linked and Quirky, but its substantive project details are subscriber-only in the provided content.
- Brand New Features “All That and a Bag of Rotisserie”
Brand New published a linked post titled “All That and a Bag of Rotisserie.” The article is categorized as Quirky and Linked, but its substantive content is restricted to subscribers in the supplied page text.