Derek&Eric is an independent, global strategic and creative branding agency based in Clerkenwell, London. Led by a team of collaborative thinkers, the studio helps brands uncover their distinctiveness through strategy, identity, packaging, and storytelling. Their portfolio includes work for Skin+Me, Longbottom & Co, HoldOn, and Lindt, blending smart ideas with bold design. Recognized by Dieline, Pentawards, the World Brand Design Society, The Grocer, and Campaign Experience Awards, Derek&Eric continues to craft brand experiences that connect and endure across industries worldwide.
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Awarded Company: Derek&Eric
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Awarded Company: Derek&Eric
Awarded Company: Derek&Eric
Awarded Company: Derek&Eric
Awarded Company: Derek & Eric
Credited Studio: Derek&Eric
London branding agency Derek&Eric created the identity for Drzzl, Natalia Rudin's new olive oil brand. Rejecting conventional Tuscan visual cues and stark minimalism, the work uses a poured-looking custom wordmark, squeezy packaging, a zigzag oil motif, and bold green, orange and yellow colour coding for its Table and Kitchen oils. Studio Drama collaborated on the fluid typographic logo, while flash-heavy photography gives the brand a playful, chaotic attitude.
Derek&Eric created packaging for The Glorious Mess meringue range that draws on the chaotic origin stories of Eton Mess. The design uses high-contrast geometric illustrations of chefs, strawberries, and tumbling meringue, paired with eccentric curving blue lettering to reject conventional delicate patisserie aesthetics.
London branding studio Derek&Eric created the identity for The Glorious Mess, a new dessert brand from British meringue maker Flower & White. The work turns the accidental origins of Eton Mess into an ownable brand idea, using expressive type, fruit illustrations and energetic photography to give the product range a bold, playful and scalable identity.
London studio Derek&Eric rebranded premium tortilla brand Manomasa with a lively Latin American-inspired identity under the tagline 'Snacks With Spirit'. The refresh introduced vibrant colors, dancing mascots, and playful packaging that better reflects the brand’s energy and flavor. The project, commissioned by Valeo Foods UK, earned a Gold at the FAB Awards.
The article highlights a limited-edition packaging project by Derek&Eric for German brewer Bitburger, celebrating Germany’s four World Cup titles and anticipating a fifth for the 2026 tournament. The design series honors the national team’s legacy through collectible can artwork tied to each championship year.
Snack brand Manomasa has unveiled new packaging for its Popped corn chips, designed by Derek&Eric. The design draws inspiration from Latin American culture, featuring papel picado motifs and bold, celebratory colors that capture the brand’s joyful spirit.
Gü has unveiled a global rebrand by independent agency Derek&Eric, aiming to restore its premium identity and simplify its growing product range. The redesign introduces a clear, flexible design system with colour-coded families and realistic photography by Barry Makariou. The project reflects a 'back to the future' approach, reactivating Gü’s original DNA while preparing the brand for global growth.
London studio Derek&Eric has unveiled a refined new identity for British furniture maker Furl, focusing on emotional resonance and calm rather than pure functionality. The rebrand introduces a modular wordmark, soft neutral palette, and sunlit photography to reflect clarity and craftsmanship. The refreshed positioning redefines Furl as a premium lifestyle brand while staying true to its engineering roots.
Independent studio Derek&Eric has rebranded children's food brand Little Dish with a character-led identity designed to connect with modern families. The new design introduces a bold purple 'little dish' motif and a cast of playful animal characters that bring storytelling and emotional warmth to the brand. The rebrand extends beyond packaging to include interactive elements and a refreshed customer experience.
Creative studio Derek&Eric has designed a new Easter 2024 campaign for Lindt, reimagining the iconic Gold Bunny into a luxurious new chocolate egg. The project focuses on 'standout simplicity', using deep golds, foil accents, and the brand’s signature red ribbon to convey indulgence with restraint. The collaboration marks a strategic evolution for Lindt, positioning the brand as a leader in seasonal design rather than a follower.
Creative studio Derek&Eric has rebranded alcohol-free beer brand IMPOSSIBREW, injecting personality and warmth into its previously clinical identity. The new design balances scientific innovation with charisma through a clever wordmark, monochrome palette, and refined tone of voice. The refreshed identity has helped IMPOSSIBREW achieve significant growth and stand out in the competitive alcohol-free beverage market.
Creative agency Derek&Eric has rebranded Longbottom & Co, a premium tomato juice brand, with a 'Playfully Proper' identity that balances British heritage and modern wit. The new design introduces a Queen Mary mascot, refined typography, and a vibrant tomato-inspired color palette to elevate the brand’s premium positioning. The rebrand extends across packaging, digital, and in-store experiences, creating a cohesive and characterful brand presence.
Creative Boom reports on Derek&Eric’s new brand identity for Lazy Tan, a self-tanning brand promoting safe, sun-free tanning. The studio developed a shadow-inspired, minimalistic identity with warm natural tones and sleek packaging to position Lazy Tan as a premium, health-conscious alternative in the beauty market.