Derek&Eric developed a masterbrand packaging approach for Lindt UK’s Easter shell eggs. The design combines Lindt’s chocolate with selected inclusions and uses a golden ribbon formed into a typographic “L.” The ribbon turns the egg into a gift and establishes a packaging system that reveals the inclusions inside.
Derek&Eric redesigned Easter packaging for Lindt UK, with strategy by Silas Amos, visualising by Christian Myers, and production by The London Artworking Co. The packaging turns an egg into a Lindt Gold Bunny creation by wrapping it with the brand's red ribbon and bell. The design shifts the palette from creams and browns to gold and uses intricate patterns and textural finishes across formats.
Derek&Eric redesigned Easter packaging for Lindt Lindor, with Lindt UK as client. The studio brought the chocolate egg back to the front of pack as the central product depiction. Graphics based on the Lindor truffle pour create layers of rippling chocolate, while intricate details, patterns, and textural finishes add depth to the pack.