Derek&Eric developed a packaging and identity system for Innocent Drinks. The work redraws the brand’s “dude” symbol with a smoother italicised form, enlarges it within compositions, and pairs it with a softened, arched Innocent wordmark. The system reduces variation across typography, colour, illustration, and photography to establish reusable assets for current and future product ranges.
Keep exploring
A short Brand New Noted post announces a new logo and packaging for DRZZL by Derek&Eric. The project is categorized as consumer products and tagged with olive oil, green, curvy, and wordmark; the full project discussion is subscription-only.
London branding agency Derek&Eric created the identity for Drzzl, Natalia Rudin's new olive oil brand. Rejecting conventional Tuscan visual cues and stark minimalism, the work uses a poured-looking custom wordmark, squeezy packaging, a zigzag oil motif, and bold green, orange and yellow colour coding for its Table and Kitchen oils. Studio Drama collaborated on the fluid typographic logo, while flash-heavy photography gives the brand a playful, chaotic attitude.
Derek&Eric created packaging for The Glorious Mess meringue range that draws on the chaotic origin stories of Eton Mess. The design uses high-contrast geometric illustrations of chefs, strawberries, and tumbling meringue, paired with eccentric curving blue lettering to reject conventional delicate patisserie aesthetics.
The article highlights a limited-edition packaging project by Derek&Eric for German brewer Bitburger, celebrating Germany’s four World Cup titles and anticipating a fifth for the 2026 tournament. The design series honors the national team’s legacy through collectible can artwork tied to each championship year.