Brand Identity for Furl’s Space-Saving Furniture

Derek&Eric revamped the identity for Furl, a British manufacturer of high-end sofa-beds, storage-beds, and storage-sofas. The studio created a dynamically modular wordmark inspired by the physical and spiritual transformation offered by Furl’s furniture. The identity combines classically crafted typography, refined colours, sophisticated pattern, softly sun-kissed photography, animation, and signage.