Creative Director · Founder
Olive oil has become a seriously crowded category, with lots of brands using the same visual ingredients. We wanted to create something that felt completely different. Natalia had a fantastic product and bags of personality. Our challenge was to bottle that energy.
The challenge was to own the story behind a dessert everyone already knows and loves. Rather than fighting that heritage, we embraced it. Every version of the Eton Mess story celebrates a happy accident, so we built a brand narrative that embraces those gloriously messy moments. It's joyful, distinctive and impossible to ignore.
Little Dish already had a great product and loyal following, but they wanted to go further.
We didn't want to just redesign packaging. We wanted to give Little Dish a distinctive, ownable platform that lets them stand out, scale up, and show up with meaning – on shelves, in homes, and in hearts.
London branding agency Derek&Eric created the identity for Drzzl, Natalia Rudin's new olive oil brand. Rejecting conventional Tuscan visual cues and stark minimalism, the work uses a poured-looking custom wordmark, squeezy packaging, a zigzag oil motif, and bold green, orange and yellow colour coding for its Table and Kitchen oils. Studio Drama collaborated on the fluid typographic logo, while flash-heavy photography gives the brand a playful, chaotic attitude.
London branding studio Derek&Eric created the identity for The Glorious Mess, a new dessert brand from British meringue maker Flower & White. The work turns the accidental origins of Eton Mess into an ownable brand idea, using expressive type, fruit illustrations and energetic photography to give the product range a bold, playful and scalable identity.
London studio Derek&Eric rebranded premium tortilla brand Manomasa with a lively Latin American-inspired identity under the tagline 'Snacks With Spirit'. The refresh introduced vibrant colors, dancing mascots, and playful packaging that better reflects the brand’s energy and flavor. The project, commissioned by Valeo Foods UK, earned a Gold at the FAB Awards.
Independent studio Derek&Eric has rebranded children's food brand Little Dish with a character-led identity designed to connect with modern families. The new design introduces a bold purple 'little dish' motif and a cast of playful animal characters that bring storytelling and emotional warmth to the brand. The rebrand extends beyond packaging to include interactive elements and a refreshed customer experience.