In their own words
Olive oil has become a seriously crowded category, with lots of brands using the same visual ingredients. We wanted to create something that felt completely different. Natalia had a fantastic product and bags of personality. Our challenge was to bottle that energy.
The challenge was to own the story behind a dessert everyone already knows and loves. Rather than fighting that heritage, we embraced it. Every version of the Eton Mess story celebrates a happy accident, so we built a brand narrative that embraces those gloriously messy moments. It's joyful, distinctive and impossible to ignore.
Little Dish already had a great product and loyal following, but they wanted to go further.
We didn't want to just redesign packaging. We wanted to give Little Dish a distinctive, ownable platform that lets them stand out, scale up, and show up with meaning – on shelves, in homes, and in hearts.
Articles & interviews4
- Drzzl olive oil identity uses colour and poured-style wordmark
London branding agency Derek&Eric created the identity for Drzzl, Natalia Rudin's new olive oil brand. Rejecting conventional Tuscan visual cues and stark minimalism, the work uses a poured-looking custom wordmark, squeezy packaging, a zigzag oil motif, and bold green, orange and yellow colour coding for its Table and Kitchen oils. Studio Drama collaborated on the fluid typographic logo, while flash-heavy photography gives the brand a playful, chaotic attitude.
- Wild People Rebrands Little Green Rooms Around Headspace, Not Space
London branding studio Derek&Eric created the identity for The Glorious Mess, a new dessert brand from British meringue maker Flower & White. The work turns the accidental origins of Eton Mess into an ownable brand idea, using expressive type, fruit illustrations and energetic photography to give the product range a bold, playful and scalable identity.
- Derek&Eric Rebrand Manomasa with Vibrant Latin American Identity