Background & perspective
About the award
The first Brand Impact Awards
The first ceremony took place at the London Film Museum on 6 March 2014. It recognised branding programmes and campaigns, with additional awards for collaboration and social impact. The programme began with Computer Arts and continues through Creative Bloq.
Source: creativebloq.com ↗Judging within a market sector
Projects are judged within their sector, with attention to consistency across brand applications. This allows a cultural identity and a financial-services brand to be assessed in their own context. Entries can extend an existing brand or introduce a new identity.
Source: brandimpactawards.com ↗Reading a winning project
Look for the idea behind the identity and how it works in practice. Who is the brand for, what changed and how does the work answer the brief? The award name alone is not proof of sales growth or other business results.
Who did what?
Each D1S1 entry shows the credited studio, award level, year and category. Collaborators may have different roles, and one project may win in several categories. Explore each studio’s profile or follow the official results for full credits.