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The Brand Identity · May 22, 2026

London-based studio Land of Plenty rebranded Pot Gang, a home gardening subscription service, around a participatory concept called 'Gang Made.' The identity features a living logo with over 180 subscriber-created versions of the word 'Gang' beneath a fixed 'Pot' mark, celebrating community creativity. The rebrand extends across packaging, illustration, and motion, maintaining the brand’s DIY spirit while providing a cohesive system.

· May 21, 2026

The article, written by Satoru Wakeshima of CBX, discusses how packaging form influences brand preference, using Old Bay’s return to its original metal tin as an example. It highlights the emotional and tactile connection consumers have with packaging that feels permanent and authentic. The piece also touches on the broader implications of design choices that balance sustainability and brand equity.

· May 20, 2026

UnderConsideration’s Brand New briefly covers Interbrand’s redesign of the Ronald McDonald House logo and identity. The update features a heart and house motif rendered in red with a rounded sans serif proprietary typeface, emphasizing warmth and care. The article notes the project as part of the non-profit sector and highlights the refreshed visual simplicity.

· May 19, 2026

The article spotlights Alessandri Design’s handcrafted wine label for Austrian brand Dr. Wunderer. Each label is individually hand-cut with a scalpel and reassembled into a unique composition, turning every bottle into a one-of-a-kind piece of design. The project stands out in the wine category for its tactile, artisanal approach that bridges minimalism and maximalism.

· May 19, 2026

The article announces that Los Angeles-based agency 72andSunny has developed a refreshed brand identity for Panera Bread. The rebrand aims to help the fast-casual chain regain relevance in an increasingly competitive dining market. The piece briefly contextualizes Panera’s role in the rise of the fast-casual category and notes the strategic purpose behind the update.

It's Nice That · May 19, 2026

This article from It’s Nice That’s 'Creative Career Conundrums' column, written by Kat Wong of Oh Yeah, offers advice to mid-level designers seeking to transition from design execution to creative direction. Wong encourages proactive communication with managers, strategic exposure, and consistent effort to build trust and leadership experience.

Creative Boom · May 19, 2026

Creative Boom’s May 2026 'Booms & Shakes' roundup highlights major movements in the design and branding industry. Belfast studio Pale Blue Dot led the brand creation for Tomoro.ai, recently acquired by OpenAI. The article also covers leadership changes across WPP, Landor, McDonald's, and other agencies, signaling a strong focus on branding, AI, and strategic growth.

Creative Boom · May 18, 2026

Creative Boom features a collaboration between luxury fashion brand Jimmy Choo and paper-cut artist Helen Musselwhite for the 2026 Bon Bon handbag collection. Musselwhite’s intricate paper artwork, 'Jimmy’s Garden', inspired four seasonal handbags and accompanying in-store displays. The project highlights the fusion of handcrafted artistry with high-end fashion design.

· May 13, 2026

The article spotlights Atyandesign’s packaging for Barco Napoletana, a tinned fish brand that reimagines the can itself as a boat-shaped vessel inspired by Southern Italian fishing culture. The design pairs a vivid orange and white label with engraved-style illustrations, making the structure the hero of the brand’s identity.

Creative Boom · May 13, 2026

Creative Boom’s feature spotlights Passion Paris Studio’s animated collaboration with Korn and Blizzard for Diablo IV: Lord of Hatred. Directed by Philippe Guyenne, the project merges 2D animation with live-action performance to evoke a dark, expressionist world inspired by Gothic architecture and 1980s fantasy. The film’s gestural, imperfect aesthetic mirrors the chaos and intensity of both the game and the band’s music.

Creative Boom · May 12, 2026

Written by Tom May for Creative Boom’s 'Dear Boom' advice series, this article explores how creatives can maintain confidence amid AI disruption, economic uncertainty, and slower client activity. Featuring insights from designers, illustrators, and creative directors, it argues that human taste, craft, and authenticity remain irreplaceable strengths in the evolving creative landscape.

Creative Boom · May 11, 2026

Creative Boom’s article by Tom May explores how London studio Land of Plenty rebranded Pot Gang, a gardening subscription service, by turning its community into co-creators of the brand. The 'Gang Made' concept invited subscribers to design parts of the logo and illustrations, resulting in a living identity system that reflects the brand’s playful and communal spirit. The project demonstrates how participatory design can coexist with strategic brand control.

Creative Boom · May 11, 2026

The article by Tom May explores how several creatives redefined their understanding of success, moving away from traditional industry ideals toward more personal and fulfilling definitions. Designers including Daniel Poll, Tony Clarkson, Matt Hamm, and Jason Roberts share pivotal moments that reshaped their careers and values. The piece highlights a shift from external validation to self-defined satisfaction and balance.

· May 7, 2026

A short news post on Brand New, part of UnderConsideration, titled 'New Hire, Who Dis?' announces or hints at a staffing update. The article itself is behind a subscription wall and contains no visible project details.

It's Nice That · May 6, 2026

The article profiles type and graphic designer Benjamin Tuttle, exploring his journey from designing for a Brooklyn microcinema to creating the title design for Netflix and A24’s second season of 'Beef'. Tuttle discusses his historical inspirations, from 18th-century punchcutters to Stanley Kubrick’s film lettering, and how these informed the show’s opulent yet decaying aesthetic. The piece delves into his process and collaboration with creative director Lee Sung Jin and Vandivision for the textured, evolving title sequence.

· May 5, 2026

UnderConsideration’s Brand New briefly reports on Adecco’s new identity designed by Brandpie. The article lists the project under the corporate industry and tags it with red, sans serif, and uppercase, indicating a clean, modern rebrand for the global staffing company.

· May 5, 2026

UnderConsideration’s Brand New highlights 72andSunny’s rebrand for Panera Bread, introducing a refreshed identity with proprietary typography and a warm color palette of green, red, and yellow. The update modernizes the restaurant brand while maintaining its approachable, handcrafted feel.