Creative Boom reports on IKEA's new Brighton & Hove campaign by Mother, celebrating the city's infamous seagulls as part of the store's opening. The playful photography-led campaign, shot by Lydia Whitmore and styled by Seiko Hartfield, humorously embraces local culture and quirks. Commissioned by IKEA UK&I’s Kemi Anthony, the work positions IKEA as a friendly new neighbor in the seaside city.
Written by Matthew van der Valk, this Creative Boom insight piece explores how renewed U.S. trade tariffs and rising nationalism are influencing global brand perception. It argues that brands are increasingly distancing themselves from overt American identity, embracing 'post-national' branding that prioritizes shared values over origin. The article highlights how cultural shifts are reshaping global branding strategies, especially in Europe.
Black Book Design CollectiveVMLDr. MartensBootsbranding
LABASAD, the Barcelona School of Arts & Design, has launched a new Online Master’s in Generative Artificial Intelligence for Creatives. The programme, directed by Isabel Martínez (Isabelita Virtual), aims to teach creatives how to use AI critically and ethically while enhancing their artistic voice. The course combines technical training with conceptual and ethical reflection, featuring instructors active in the global AI and art community.
LABASAD (Barcelona School of Arts & Design)HermèsAppleeducation
Creative Boom announces the return of All Flows Festival 2025, a boutique creative industries event in Milton Keynes celebrating design, typography, illustration, and innovation. The lineup includes leading figures such as David Pearson, Astrid Stavro, Yuri Suzuki, Seetal Solanki, Liza Enebeis, Tiziana Alocci, and MURUGIAH. The festival emphasizes community, collaboration, and cross-disciplinary inspiration across talks, workshops, and exhibitions.
Creative Boom’s 2024 year-in-review reflects on the major creative industry stories, from AI’s growing influence to standout branding projects and cultural moments. The article highlights rebrands for Jaguar, Guggenheim, and Kleenex, as well as campaigns by How&How and Small. It also explores how music, festivals, and pop culture shaped creative inspiration throughout the year.
