FIFA Design Cases
Designers behind the work
Designers and creative leads credited on FIFA projects in press coverage.
Designers and creative leads credited on FIFA projects in press coverage.
Lay’s released a limited-edition FIFA World Cup 26 chip bag series designed by Rodolfo Baquier. Each bag draws inspiration from soccer scarf culture, using geometric and stripe patterns that reflect the participating countries’ cultural motifs. The design system integrates national identity through textile-inspired graphics rather than direct flag imagery, creating a cohesive and culturally resonant packaging collection.
Leeds-based studio Hand Drawn Pixels, led by Tom Pitts, designed nearly 200 official scarves for the FIFA World Cup 2026. Commissioned by Global Scarves LLC, the project required extensive cultural research and adaptation to woven textile constraints. The collaboration spans multiple continents and continues into the tournament’s knockout stages with live production in Dallas.
The article profiles Miami-born, New York-based illustrator Derek Abella, whose career took off after being laid off on Valentine's Day 2020. It explores how his Art Deco-inspired, emotionally resonant illustrations gained traction during the pandemic, leading to collaborations with major media outlets and brands. Abella reflects on resilience, creative growth, and his evolving artistic direction as he approaches a new decade in his career.
The Brand Identity interviews Mat Desjardins about Pangram Pangram Foundry’s evolution and the year-long redesign of its website. Desjardins discusses the motivations behind the update, the design and development process with François Coté, and how the new site reflects the foundry’s global growth. The conversation also touches on upcoming type releases and a secret collaboration tied to the future of typography.
PRINT Magazine’s Poster Design section highlights a range of stories and interviews about poster art, from historical retrospectives to contemporary projects like the 2026 Olympics and FIFA World Cup posters. It showcases how posters remain a vital medium for cultural and event communication.