Fifa Design Cases

Designers behind the work

Designers and creative leads credited on Fifa projects in press coverage.

News & interviews

• Lay’s World Cup Chip Bags Reimagine Soccer Scarves by Country

  · May 29, 2026

  Lay’s released a limited-edition FIFA World Cup 26 chip bag series designed by Rodolfo Baquier. Each bag draws inspiration from soccer scarf culture, using geometric and stripe patterns that reflect the participating countries’ cultural motifs. The design system integrates national identity through textile-inspired graphics rather than direct flag imagery, creating a cohesive and culturally resonant packaging collection.

  Lay’sFIFA World Cup 26packaging
• Leeds Studio Designs Nearly 200 Scarves for FIFA World Cup 2026

  Creative Boom · May 27, 2026

  Leeds-based studio Hand Drawn Pixels, led by Tom Pitts, designed nearly 200 official scarves for the FIFA World Cup 2026. Commissioned by Global Scarves LLC, the project required extensive cultural research and adaptation to woven textile constraints. The collaboration spans multiple continents and continues into the tournament’s knockout stages with live production in Dallas.

  Hand Drawn PixelsGlobal Scarves LLCFIFAproduct
• Derek Abella got laid off on Valentine's Day

  Creative Boom · Apr 14, 2026

  The article profiles Miami-born, New York-based illustrator Derek Abella, whose career took off after being laid off on Valentine's Day 2020. It explores how his Art Deco-inspired, emotionally resonant illustrations gained traction during the pandemic, leading to collaborations with major media outlets and brands. Abella reflects on resilience, creative growth, and his evolving artistic direction as he approaches a new decade in his career.