Thisaway

Works with Team GB Sans, Tusker, Sting, bold, robust typeface (unnamed)

Cases

• Aquatics GB
• Naming and Brand Identity for Aquatics GB
• Water

• Bedrock Learning
• Brand Identity for Bedrock Learning
• Book, Bird, Literacy, Pedagogy, Inflatable Sculpture

• Brentford FC
• Brand Identity for Brentford FC
• Bee, Club Crest, Football, Sports Hospitality, Custom Typeface, Animation

• Brentford Football Club
• Brand Identity for Brentford Football Club
• Football, Stadium

• Brentford Football Club

Key people

Designers and creative leads attributed to Thisaway in press coverage.

News & interviews

• Thisaway Rebrand Signals Clearer Promise to Clients

  Creative Boom · Sep 14, 2026

  Bath branding agency Thisaway has rebranded around the client-facing promise "Branding You Can Believe In". Developed through client feedback, its "Truth & Dare" operating philosophy combines research-led honesty with creative ambition, expressed through bold typography, a minimal palette and hand-drawn characters by illustrator Rob Ball. The agency uses AI during project concept and strategy stages but deliberately avoided AI- or CGI-generated final identity assets.

  ThisawayTeam GBThe Jockey Clubbranding
• Thisaway Rebrand Signals Clearer Promise to Clients

  Creative Boom · Sep 14, 2026

  Bath-based branding agency Thisaway has rebranded around the promise "Branding You Can Believe In," following client feedback that highlighted its collaborative, straightforward and ego-free approach. Its accompanying "Truth & Dare" philosophy combines research-led truth with the creative risk needed to push brands forward. The pared-back identity uses bold typography, a minimal palette, hand-drawn mythical characters by Rob Ball and subtle animation.

  ThisawayTeam GBThe Jockey Clubbranding
• : New Name, Logo, and Identity for Padelsmith by Thisaway

Clients