Wattbike
Design work for Wattbike, collected from the studios behind it.
- Design cases
- 2
- Studios
- 2
- Latest work added
- Jan 2026
- Brand Identity 1
- Campaign 1
Design cases by studio
Matta (1)
- Advertising Campaign for Wattbike Fitness Brand
- MATTA created a campaign for Wattbike that flips the traditional fitness advert on its head, showcasing the authentic and often messy reality of fitting workouts into everyday life. The campaign democratizes the brand, celebrating both elite and everyday athletes through a raw, humorous, and relatable portrayal of real training moments.
Thisaway (1)
- Brand Identity and Digital Experience for Wattbike
- Thisaway partnered with Wattbike, the global leader in elite indoor training, to redefine their brand and reassert their leadership in a competitive market. The project included a new brand identity, naming for their smart bike 'Atom', a bold launch campaign, and a complete digital overhaul of their website and app experience.
