Thisaway developed a new name, positioning, and visual identity for the rebranded United Rugby Championship, formerly the PRO14. The project created a confident, aspirational brand that unites diverse rugby nations under a single, global competition while emphasizing its unique, lifestyle-driven aesthetic.
Thisaway collaborated with product design agency Matter to create a new championship trophy for the United Rugby Championship. The design, named 'The Array', draws inspiration from the league’s brand principles of unity and diversity, combining advanced 3D printing with traditional silversmithing to produce a distinctive and meaningful sporting icon.