The Jockey Club
Design work for The Jockey Club, collected from the studios behind it.
- Design cases
- 3
- Studio
- 1
- Latest work added
- Jan 2025
- Brand Identity 3
Design cases by studio
Thisaway (3)
- Brand Identity for the Grand National
- Thisaway created a standalone brand identity for The Grand National, the world’s most-watched steeplechase staged by The Jockey Club. The new identity balances the race’s epic scale with its inclusive spirit, using bold typography, bright pastels, and textured details inspired by the grit and energy of the event.
- Brand Identity for the Jockey Club
- Thisaway developed a refreshed brand identity for The Jockey Club, one of the UK’s largest sports organizations. The new identity repositions the brand as both a custodian and champion of British horse racing, introducing a modern marque, bespoke typeface, and distinctive assets for each racecourse to engage new audiences and elevate the sport’s perception.
- Brand Identity for Cheltenham Festival
- Thisaway developed a modern heritage brand for The Jockey Club’s Cheltenham Festival, translating its rich racing history into a contemporary and aspirational identity. The new design system draws from race tags and badges to create timeless emblems that reflect the festival’s prestige and lifestyle appeal.
Designers behind the work
Designers and creative leads credited on The Jockey Club projects in press coverage.