In their own words
We've been talking about rebranding for around three years, but we started the actual process over a year ago. We felt like we had outgrown the previous brand, and our approach, point of view and experience were no longer reflected in it.
We're not snake oil salespeople. We don't deal in bullshit or pseudo-marketing speak. And we're not giving our latest 'hot take' on LinkedIn every week. We tell it like it is.
We've seen some agencies go down an almost sci-fi or futuristic route with their rebrands. But we wanted to feel more grounded, direct and no-nonsense, with hints of charm, intelligence and personality scattered throughout.
We stayed away from anything too AI- or CGI-generated and commissioned illustrator Rob Ball to produce a set of 'mythical' characters that could be used across our website and creds documents.
We use it as a tool; it's great at some stuff, but still awful at other stuff!
We've been talking about rebranding for around three years, but we started the actual process over a year ago. We felt like we had outgrown the previous brand, and our approach, point of view and experience were no longer reflected in it.
We're not snake oil salespeople. We don't deal in bullshit or pseudo-marketing speak. And we're not giving our latest 'hot take' on LinkedIn every week. We tell it like it is.
We stayed away from anything too AI- or CGI-generated and commissioned illustrator Rob Ball to produce a set of 'mythical' characters that could be used across our website and creds documents.
We use it as a tool; it's great at some stuff, but still awful at other stuff!
Articles & interviews2
- Thisaway Rebrand Signals Clearer Promise to Clients
Bath branding agency Thisaway has rebranded around the client-facing promise "Branding You Can Believe In". Developed through client feedback, its "Truth & Dare" operating philosophy combines research-led honesty with creative ambition, expressed through bold typography, a minimal palette and hand-drawn characters by illustrator Rob Ball. The agency uses AI during project concept and strategy stages but deliberately avoided AI- or CGI-generated final identity assets.
- Thisaway Rebrand Signals Clearer Promise to Clients
Bath-based branding agency Thisaway has rebranded around the promise "Branding You Can Believe In," following client feedback that highlighted its collaborative, straightforward and ego-free approach. Its accompanying "Truth & Dare" philosophy combines research-led truth with the creative risk needed to push brands forward. The pared-back identity uses bold typography, a minimal palette, hand-drawn mythical characters by Rob Ball and subtle animation.