Team GB

Design work for Team GB, collected from the studios behind it.

Design cases by studio

Brand Identity for Team GB
Thisaway repositioned Team GB around the idea of “Everyday Extraordinary” to sustain relevance beyond the Olympic and Paralympic Games. The flexible identity combines athlete-inspired abstract patterns, event-themed illustrations, an expanded medal-toned palette, and the bespoke Team GB Sans typeface across digital, merchandise, fan zones, and athlete environments.
Athlete, Abstract Pattern, Olympic Games, Sport, Pattern Illustration, Custom Typeface

Rebranding for Team GB
Thisaway reimagined the Team GB brand ahead of Paris 2024, evolving its identity to remain relevant beyond the Olympic Games. The new platform, 'Everyday Extraordinary', celebrates both the humanity and heroism of British athletes through a flexible design system, refreshed colour palette, and bespoke typeface.
Olympic

Designers and creative leads credited on Team GB projects in press coverage.