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- Thisaway Rebrand Signals Clearer Promise to Clients
Creative Boom · Sep 14, 2026
Bath-based branding agency Thisaway has rebranded around the promise "Branding You Can Believe In," following client feedback that highlighted its collaborative, straightforward and ego-free approach. Its accompanying "Truth & Dare" philosophy combines research-led truth with the creative risk needed to push brands forward. The pared-back identity uses bold typography, a minimal palette, hand-drawn mythical characters by Rob Ball and subtle animation.