Thisaway collaborated with Brentford Football Club to redesign their crest, creating a simpler, more iconic emblem that honors the club’s heritage while improving digital and physical usability. The new design draws inspiration from historic crests and was developed through extensive consultation with fans and stakeholders.
Thisaway partnered with Brentford Football Club to develop a distinctive brand identity and campaign for their move to the new Brentford Community Stadium. The project included naming the hospitality offer 'The Posh Seats', creating a fan-focused tone of voice, and launching the 'Take Your Seats' season ticket campaign to grow the supporter base.
Thisaway partnered with Brentford Football Club to create a bold new brand identity that reflects the club’s innovative and forward-thinking philosophy. Inspired by the bee from the crest, the design introduces dynamic patterns, motion principles, and a bespoke typeface called Sting to capture the energy of a new era both on and off the pitch.