England Rugby
Design work for England Rugby, collected from the studios behind it.
- Design cases
- 4
- Studios
- 2
- Latest work added
- Jan 2026
- Brand Identity 2
- Campaign 2
Design cases by studio
Thisaway (3)
- Brand Identity for England Rugby
- Thisaway partnered with England Rugby to modernize their brand ahead of the 2019 World Cup. The project redefined their positioning around 'The Game of Our Lives' and introduced a flexible visual identity built on a timeline device to reflect inclusivity, storytelling, and the evolving culture of rugby.
- Campaign Identity for England Rugby World Cup
- Thisaway collaborated with England Rugby to create 'Rising Sons', a nationwide campaign for the 2019 Rugby World Cup in Japan. Drawing inspiration from manga culture, the campaign united fans through dynamic visuals, storytelling, and digital engagement to build pride and participation across the country.
- Heritage Identity for England Rugby’s 150th Anniversary
- To celebrate 150 years of English rugby, the studio collaborated with England Rugby to design a commemorative heritage rose emblem and supporting typeface. Drawing inspiration from the original 1871 rose, the new design blends historical authenticity with a refined, modern sensibility for use across apparel and digital applications.
Matta (1)
- Campaign Development for England Rugby World Cup
- MATTA created 'This Rose Means Everything,' a campaign for England Rugby designed to reignite national pride and connect with a younger, more diverse audience ahead of the 2023 Rugby World Cup. The work celebrated individuality, unity, and modern English identity through film and visual storytelling.
