Studio: Matta

Client: England Rugby

Work: Art Direction

Industry: Sports

Campaign Development For England Rugby World Cup

MATTA created 'This Rose Means Everything,' a campaign for England Rugby designed to reignite national pride and connect with a younger, more diverse audience ahead of the 2023 Rugby World Cup. The work celebrated individuality, unity, and modern English identity through film and visual storytelling.

Tags: Diversity, Fanbase, Film, Rugby, Togetherness