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• "ROT Founders Aim to Redefine Creative Boundaries in New Studio"

  The Brand Identity · Nov 22, 2024 · Interview

  The Brand Identity interviews the founders of ROT, a new Los Angeles-based creative studio founded by Keaton Webb, Gabriela Hansen, and Melody Hansen. The trio discusses their multidisciplinary backgrounds, the meaning behind the studio’s name, and their approach to world-building and blending digital and physical experiences. The piece explores how ROT’s identity reflects their ethos of recycling, innovation, and playful yet refined design.

  ROTNikeNBC Universalbranding
• 8 alcohol-alternatives that offer a delightful drinking experience, featuring works by KR8 and more

  The Brand Identity · Nov 24, 2023

  The article by Poppy Thaxter spotlights eight standout alcohol-alternative beverage brands with creative packaging and identity design. Featuring studios such as KR8, Marx Design, B&B Studio, and Somekind, it highlights the growing trend of health-conscious, sober-friendly drinks. Each project showcases vibrant, playful, and refined design approaches across bottles, cans, and boxes.

  KR8 bureauMarx DesignB&B StudioUrban LemonadeYes You Canpackaging
  Carla PalettePoppy Thaxter
• Zware Jongens on choosing to break rules and operate quietly in our loud, attention-seeking world

  The Brand Identity · Apr 5, 2022 · Interview

  The Brand Identity interviews Zware Jongens co-founder Filip Janssen about the agency’s unconventional philosophy of working quietly in a loud design world. The Belgium- and Netherlands-based studio avoids public portfolios, focusing instead on trust, experimentation, and fearless creativity. Their recent rebrand, created with designer Pol Pérez, reflects their mysterious and rule-breaking ethos.

  Zware JongensThe Brand IdentityItalian pharmacy chainbeer brand (Untouched by monks)branding
• Dan Barkle reveals the process and references behind his post-apocalyptic brand postdigital

  The Brand Identity · Sep 10, 2020 · Interview

  The Brand Identity interviews London-based designer Dan Barkle about his new streetwear brand, postdigital, a post-apocalyptic concept merging fashion, storytelling, and digital culture. Barkle discusses his design process, use of 3D tools like Blender, and collaboration with Foundation and 3D artist Dan Linthwaite. The project blends utilitarian graphics, crypto-based commerce, and high-quality garment production to create a unique narrative-driven brand.

  postdigitalBestServedBoldFoundationbranding