Designer
The visual direction of Romeo’s is inspired by old-school advertising aesthetics, particularly vintage fast-food marketing as well as fast food culture.
The bold, type-based approach was chosen to align with classic advertising aesthetics, making a strong visual statement while keeping the brand simple, direct, and instantly recognisable.
By stripping away distractions and leaning into raw, honest visuals, the brand reinforces its identity as the go-to place for sophisticated comfort food – simple, iconic, and seriously tasty.
The simplicity and light-handedness in the design were intentional choices to ensure flexibility and clarity across all brand touchpoints.
By keeping the design stripped back and understated, we created a foundation that feels both elegant and enduring, capable of evolving with the brand over time without losing its distinct character.
This hybrid quality strikes a balance between clean minimalism and subtle personality.
This approach ensures that every flavour of coffee or wine is instantly recognisable on the shelf, enhancing visibility and memorability.
It flips the narrative on objectification, leveraging the same bold gaze historically placed on women and femme-presenting individuals, turning it into a tool for empowerment, confidence, and cheeky repartee.
The typography mirrors the brand’s unapologetic attitude – strong, assertive, and impossible to ignore.
Historically dismissed as delicate or unserious, pink here becomes a tool of subversion.
The Brand Identity features designer Carla Palette’s branding for Romeo’s, Berlin’s first dedicated sandwich shop. The identity draws from vintage fast-food advertising aesthetics, combining bold typography and nostalgic color palettes with a modern sensibility. The project emphasizes simplicity, craftsmanship, and a confident typographic approach that celebrates the sandwiches as the heroes of the brand.
Berlin-based designer Carla Palette created a minimalist yet flexible brand identity for Parisian hospitality brand Maison Fleuret. The design uses Sterling Sans typography, a black-and-white foundation, and a system of colourful stickers to distinguish product lines. Hand-drawn illustrations add a human touch, balancing the refined aesthetic with warmth and personality.
Designer Carla Palette created SNUG, a conceptual condom brand that reclaims the color pink and challenges masculine stereotypes in the sexual health industry. The bold identity features oversized typography, a cheeky eggplant symbol, and vibrant pink packaging to convey empowerment and confidence. The project redefines visual codes in its category through playful yet assertive design choices.
The Brand Identity’s feature article by Poppy Thaxter spotlights 13 branding projects that prominently use the colour red. The roundup showcases work from studios including 40MUSTAQEL, Studio Deploy, Navarra.is, LG2, and others, exploring how red conveys emotion, energy, and confidence across diverse industries. The piece celebrates the expressive power of colour in identity design.
Designer Carla Palette has created a bold new identity for Sony Music Germany’s KIHARA division, blending music and film culture with a timeless, high-energy aesthetic. The refreshed brand features custom typography, a strong black-and-white palette, and a wordmark inspired by Sony’s Walkman heritage. Creative direction was led by Robert Jahn, with the identity designed to empower artists and maintain continuity with Sony’s visual system.
The Brand Identity features Carla Palette’s bold and typographically driven identity for Berlin-based gelato café Ké Gusto?. The design centers on a custom wordmark that merges tradition and modernity, supported by Adelle Mono and a vibrant orange-and-beige palette. The project reflects a refined yet playful approach to Italian-inspired branding.
The article by Poppy Thaxter spotlights eight standout alcohol-alternative beverage brands with creative packaging and identity design. Featuring studios such as KR8, Marx Design, B&B Studio, and Somekind, it highlights the growing trend of health-conscious, sober-friendly drinks. Each project showcases vibrant, playful, and refined design approaches across bottles, cans, and boxes.
Berlin-based designer Carla Palette created a refined brand identity for organic skincare brand Ruhi, balancing modernity and biology through custom typography and neutral tones. The project features a customised Big Caslon wordmark supported by Voyage and Founders Grotesk, alongside sustainable packaging in glass and uncoated materials. The rebrand elevates Ruhi’s premium positioning while avoiding clichés common in natural skincare branding.
Berlin-based designer Carla Palette created a bold and unconventional identity and packaging for CBD beverage brand Nebula 10. The project features a customised wordmark set in Matrona, supported by Compasse W01 Bold and Helvetica Now, and a conceptual triangular can design. The bright red color and experimental form aim to stand out in the crowded drinks market.