Carla Palette
Designer
About
Brand identity designer and art director based in Berlin. Her work uses colour, unconventional imagery and a direct tone to build identities for brands seeking a distinctive cultural position.
SourceSelected articles & interviews
Carla Palette on AI, Branding & Authenticity
On using research tools while preserving a personal voice in brand identity design.
In their own words
The visual direction of Romeo’s is inspired by old-school advertising aesthetics, particularly vintage fast-food marketing as well as fast food culture.
The bold, type-based approach was chosen to align with classic advertising aesthetics, making a strong visual statement while keeping the brand simple, direct, and instantly recognisable.
By stripping away distractions and leaning into raw, honest visuals, the brand reinforces its identity as the go-to place for sophisticated comfort food – simple, iconic, and seriously tasty.
The simplicity and light-handedness in the design were intentional choices to ensure flexibility and clarity across all brand touchpoints.
By keeping the design stripped back and understated, we created a foundation that feels both elegant and enduring, capable of evolving with the brand over time without losing its distinct character.
This hybrid quality strikes a balance between clean minimalism and subtle personality.
This approach ensures that every flavour of coffee or wine is instantly recognisable on the shelf, enhancing visibility and memorability.
It flips the narrative on objectification, leveraging the same bold gaze historically placed on women and femme-presenting individuals, turning it into a tool for empowerment, confidence, and cheeky repartee.
The typography mirrors the brand’s unapologetic attitude – strong, assertive, and impossible to ignore.
Historically dismissed as delicate or unserious, pink here becomes a tool of subversion.
Articles & interviews
- "Carla Palette Designs Bold, Nostalgic Branding for Berlin’s First Sandwich Shop"
The Brand Identity features designer Carla Palette’s branding for Romeo’s, Berlin’s first dedicated sandwich shop. The identity draws from vintage fast-food advertising aesthetics, combining bold typography and nostalgic color palettes with a modern sensibility. The project emphasizes simplicity, craftsmanship, and a confident typographic approach that celebrates the sandwiches as the heroes of the brand.
- Carla Palette's Sticker-Covered Brand Shows Less Is More for Maison Fleuret
Berlin-based designer Carla Palette created a minimalist yet flexible brand identity for Parisian hospitality brand Maison Fleuret. The design uses Sterling Sans typography, a black-and-white foundation, and a system of colourful stickers to distinguish product lines. Hand-drawn illustrations add a human touch, balancing the refined aesthetic with warmth and personality.
- "Carla Palette Redefines Pink, Empowers Through SNUG Condom Brand"