Carla Palette
Designer
Studios:Carla Palette
Quotes
“The visual direction of Romeo’s is inspired by old-school advertising aesthetics, particularly vintage fast-food marketing as well as fast food culture.”
“The bold, type-based approach was chosen to align with classic advertising aesthetics, making a strong visual statement while keeping the brand simple, direct, and instantly recognisable.”
“By stripping away distractions and leaning into raw, honest visuals, the brand reinforces its identity as the go-to place for sophisticated comfort food – simple, iconic, and seriously tasty.”
“The simplicity and light-handedness in the design were intentional choices to ensure flexibility and clarity across all brand touchpoints.”
“By keeping the design stripped back and understated, we created a foundation that feels both elegant and enduring, capable of evolving with the brand over time without losing its distinct character.”
“This hybrid quality strikes a balance between clean minimalism and subtle personality.”
“This approach ensures that every flavour of coffee or wine is instantly recognisable on the shelf, enhancing visibility and memorability.”
“It flips the narrative on objectification, leveraging the same bold gaze historically placed on women and femme-presenting individuals, turning it into a tool for empowerment, confidence, and cheeky repartee.”
“The typography mirrors the brand’s unapologetic attitude – strong, assertive, and impossible to ignore.”
“Historically dismissed as delicate or unserious, pink here becomes a tool of subversion.”