Drama

· Sep 30, 2026

A short Brand New Noted post announces a new logo and packaging for DRZZL by Derek&Eric. The project is categorized as consumer products and tagged with olive oil, green, curvy, and wordmark; the full project discussion is subscription-only.

Creative Boom · Sep 30, 2026

London branding agency Derek&Eric created the identity for Drzzl, Natalia Rudin's new olive oil brand. Rejecting conventional Tuscan visual cues and stark minimalism, the work uses a poured-looking custom wordmark, squeezy packaging, a zigzag oil motif, and bold green, orange and yellow colour coding for its Table and Kitchen oils. Studio Drama collaborated on the fluid typographic logo, while flash-heavy photography gives the brand a playful, chaotic attitude.

BP&O · Sep 29, 2026

JKR has rebranded Tropical Smoothie Cafe around a direct, high-energy interpretation of tropical imagery and the existing tagline, “Eat Some Good!”. The identity combines a palm-tree-inspired T logo, orange wordmark, vivid packaging and environmental applications, bespoke Sway Display typography, illustrations, and highly saturated food photography.

Creative Boom · Jul 27, 2026

Nomad redesigned the identity for Stoiximan, Greece and Cyprus's leading homegrown iGaming platform, retaining its established recognition while updating it for a broad sports-sponsorship and product ecosystem. The system includes a bespoke wordmark created with Leo Field, an S-based Portal graphic device and motion system, plus Greek-and-Latin custom typefaces developed with Studio Drama.

· Apr 6, 2026

UnderConsideration’s Brand New reviewed the new logo, identity, and packaging for Warburtons, created by Taxi Studio in collaboration with Studio DRAMA. The rebrand refines the iconic orange look and introduces proprietary typography to modernize the UK bakery brand while maintaining its heritage.

Creative Boom · Mar 26, 2026

Creative Boom reports on Taxi Studio’s comprehensive rebrand for Warburtons, celebrating the bakery’s 150th anniversary. The Bristol-based studio introduced a cohesive packaging system centered on the brand’s signature 'Baked Orange' color, a refined wordmark, and a bespoke type family by Studio DRAMA. The redesign emphasizes warmth, heritage, and visibility across Warburtons’ extensive product range.

It's Nice That · Feb 26, 2026

BBH has unveiled its first rebrand in 44 years, collaborating with Studio Drama to create a new visual identity centered around bespoke typefaces and 'zag' glyphs that reflect the agency’s ethos. The project includes motion design, 3D assets, and open-source typography that embody BBH’s heritage and forward-thinking spirit. The rebrand celebrates the agency’s founders while inviting others to 'zag' alongside them.

Creative Boom · Jan 12, 2026

The article by Tom May explores whether creative agencies are facing a hidden productivity crisis. Through insights from multiple studio founders and creative directors, it examines how hybrid work, rising complexity, and economic pressures have reshaped agency operations since 2020. The piece calls for an honest industry-wide discussion about evolving business models and expectations.

Creative Boom · Oct 8, 2025

Creative Boom’s article, written by Abbey Bamford, explores the growing importance of custom typography in brand identity, featuring insights from Studio DRAMA’s business director Frankie Guzi. It highlights how bespoke typefaces have evolved from luxury items to strategic assets, with examples from brands like Heinz, Mozilla, and RSPCA. The piece debunks myths around cost and complexity, positioning custom type as both a creative and financial investment for modern brands.

Creative Boom · Jun 11, 2025

Jones Knowles Ritchie (JKR) has created a new identity and campaign for D&AD under the theme 'Drawn to Create'. The rebrand celebrates creativity as a magnetic force, featuring a custom typeface called Pencil Gothic developed with Studio DRAMA. The identity was brought to life at the D&AD Festival in London through immersive installations, motion design, and interactive experiences.

BP&O · Jun 6, 2024

BP&O’s feature by Emily Gosling reviews JKR’s comprehensive rebrand for the RSPCA, marking the charity’s 200th anniversary. The new identity introduces a custom typeface, vibrant color palette, and modern iconography while retaining the recognizable blue. The project balances heritage with contemporary appeal, aiming to strengthen the charity’s relevance and financial sustainability.

The Brand Identity · May 20, 2024 · Interview

The interview with Studio DRAMA’s co-founders William Richardson and Chris Nott explores their evolution into a brand-first type foundry. They discuss their collaboration with JKR on the RSPCA rebrand, resulting in the custom typeface Wilberforce Sans, and their philosophy of integrating branding strategy with type design. The article highlights their research-driven process, collaborative ethos, and growing recognition in the design industry.

The Brand Identity · Mar 8, 2024

The article by Poppy Thaxter highlights six charming brand identities created for pet-focused companies, showcasing how studios like Mythology, Never Now, and Brand Brothers bring personality and warmth to the pet industry. It celebrates the growing cultural importance of pets and the creative branding that reflects owners’ affection and devotion.

The Brand Identity · Jun 14, 2023

The Brand Identity’s 'The Edit' highlights five recent design projects, including DesignStudio’s rebrand for Center Parcs Europe, Studio DRAMA’s packaging for SAWAI rum, Standard Projects’ identity for Programa, Anne-Dorothée Schulz’s work for textile artist Solenne Jolivet, and ESH Gruppa’s branding for NIMA museum. The feature showcases diverse approaches to identity design, from illustrative and tactile to typographic and minimal.