Drama

Creative Boom · Jan 12, 2026

The article by Tom May explores whether creative agencies are facing a hidden productivity crisis. Through insights from multiple studio founders and creative directors, it examines how hybrid work, rising complexity, and economic pressures have reshaped agency operations since 2020. The piece calls for an honest industry-wide discussion about evolving business models and expectations.

Creative Boom · Oct 8, 2025

Creative Boom’s article, written by Abbey Bamford, explores the growing importance of custom typography in brand identity, featuring insights from Studio DRAMA’s business director Frankie Guzi. It highlights how bespoke typefaces have evolved from luxury items to strategic assets, with examples from brands like Heinz, Mozilla, and RSPCA. The piece debunks myths around cost and complexity, positioning custom type as both a creative and financial investment for modern brands.

Creative Boom · Jun 11, 2025

Jones Knowles Ritchie (JKR) has created a new identity and campaign for D&AD under the theme 'Drawn to Create'. The rebrand celebrates creativity as a magnetic force, featuring a custom typeface called Pencil Gothic developed with Studio DRAMA. The identity was brought to life at the D&AD Festival in London through immersive installations, motion design, and interactive experiences.

BP&O · Jun 6, 2024

BP&O’s feature by Emily Gosling reviews JKR’s comprehensive rebrand for the RSPCA, marking the charity’s 200th anniversary. The new identity introduces a custom typeface, vibrant color palette, and modern iconography while retaining the recognizable blue. The project balances heritage with contemporary appeal, aiming to strengthen the charity’s relevance and financial sustainability.

The Brand Identity · May 20, 2024 · Interview

The interview with Studio DRAMA’s co-founders William Richardson and Chris Nott explores their evolution into a brand-first type foundry. They discuss their collaboration with JKR on the RSPCA rebrand, resulting in the custom typeface Wilberforce Sans, and their philosophy of integrating branding strategy with type design. The article highlights their research-driven process, collaborative ethos, and growing recognition in the design industry.

The Brand Identity · Mar 8, 2024

The article by Poppy Thaxter highlights six charming brand identities created for pet-focused companies, showcasing how studios like Mythology, Never Now, and Brand Brothers bring personality and warmth to the pet industry. It celebrates the growing cultural importance of pets and the creative branding that reflects owners’ affection and devotion.

The Brand Identity · Jun 14, 2023

The Brand Identity’s 'The Edit' highlights five recent design projects, including DesignStudio’s rebrand for Center Parcs Europe, Studio DRAMA’s packaging for SAWAI rum, Standard Projects’ identity for Programa, Anne-Dorothée Schulz’s work for textile artist Solenne Jolivet, and ESH Gruppa’s branding for NIMA museum. The feature showcases diverse approaches to identity design, from illustrative and tactile to typographic and minimal.